
David
shared a media post in group #Timepiece Tribe ⏳
- Why watches are always displayed at 10 past 10? -
Have you ever noticed that watches are often displayed with the hands pointing to 10 past 10? Well, this is actually a common marketing technique used by watchmakers to draw the viewer's attention to the watch and make it look more visually appealing.
But why 10 past 10, you might ask? There are a few theories as to why this is a popular choice.
One theory is that positioning the hands at 10 past 10 creates a balanced and symmetrical appearance on the clock face. The hands form a slight V-shape, which is visually pleasing to the eye. This symmetry also makes it easier for the viewer to quickly and easily read the time on the watch, even from a distance.
Another theory is that displaying the watch at 10 past 10 is a subtle way to suggest that the watch is running smoothly and accurately. After all, if the hands were stopped or pointing at a different time, it could give the impression that the watch is broken or not working properly. By showing the watch at a "normal" time, it implies that the watch is functioning as it should (found this theory online, not sure about this one personally lol)
It's also worth noting that 10 past 10 has a certain cultural significance. In many countries, 10 past 10 is considered a "normal" or "average" time, rather than an early or late time. This makes it a relatable and familiar time for many people, which could also be a factor in why it's often used to display watches.
Whether it's for the sake of symmetry, to suggest accuracy, or to create a sense of familiarity, it's a marketing technique that has stood the test of time (pun intended). So next time you see a watch displayed at 10 past 10 or someone raise the same question, you'll know why and you can pretend to be a snobby wrist watch connoisseur! The more you know!
(Blog article not sponsored by Hamilton but damn these are some cool pieces!)

